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Top Best Tools and Resources that Help and Improve Your Website or Web Design
Index This Article :
- Top Best Tools to Build a Website | Best Web Design Software
- Free Tools That Help and Improve Your Website
- Google Useful Tools That Help and Improve Your Website
- 5 TOOLS That Help and Improve Your CONTENT
Top Best Tools to Build a Website | Best Web Design Software
Today we’re going to explore all of the essential paid and free web design tools available in the market.
When it comes to web design, things can change rapidly, and you certainly don’t need to search too hard in the year 2020 for examples of how things can change quickly and unexpectedly.
And not only do design trends change seemingly overnight, but the software we use also comes and goes like sneaker fashion.
The only thing for sure is that web development and design aren’t going anywhere.
With the rise of the no-code movement to drag-and-drop everything, today’s web design scene can best be described as a PACE RACE: who will provide the most flexible, all-in-one design-to-code solution for developers, designers, and small business owners who wear all the hats the fastest?
Alright, to help you through all of the software, we’ve sorted this list into 5 categories:
- Top Best web design software and resources for marketers and advertisers.
- Top Best no-code web design tools and software.
- Top Best web design software for HTML sites.
- Top Best web design software for eCommerce.
- Top Best web design software and page builders for WordPress.
Free Tools That Help and Improve Your Website
1) Hotjar.
We started life in 2014 as a people-first, self-funded, fully-distributed company, dedicated to helping people make websites their users love. Then after seven great years (almost all of which were profitable), we joined forces with Contentsquare to take this mission to the next level.
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URL: https://www.hotjar.com/
We’re very proud to serve customers in 180+ countries, and work with the best people around the world: our global team of over 200 Hotjarians works remotely throughout Europe, the Americas, and Africa.
2) PageSpeed Insights.
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.
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URL: https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience - but has a more limited set of metrics. See How To Think About Speed Tools for more information on the two types of data.
3) Screaming Frog.
Screaming Frog is a digital marketing agency in the UK founded in 2010 to help businesses grow online. Read more about our story, meet our talented search marketing team, and find out why you should work with us.
Screaming Frog is a search marketing agency drawing on years of experience from within the world of digital marketing.
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URL: https://www.screamingfrog.co.uk/
Based in Henley-on-Thames Oxfordshire, we deliver our search expertise to companies worldwide. Focussed on providing great service through excellent communication, we will work with you, your internal teams, and your external agencies to ensure that your business excels.
Google Useful Tools That Help and Improve Your Website
1) Google Search Console Tools
Improve your performance on Google Search. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
explains the basics of Search Console and how to utilize it to succeed on Search and the web in general, no matter your role - a small website owner, someone responsible for building or maintaining a large website, or an SEO professional.
URL: https://search.google.com/search-console/
- Optimize your content with Search Analytics
- Get your content on Google
- Get alerts on issues and fix your site
- Understand how Google Search sees your pages
2) Google Analytics
Google Analytics is an awesome plugin that allows you to track & analyze all of your website traffic. And "Traffic" is just another word for the visitors to your website. For full info on Google Analytics click here.
So what does Google Analytics allow you to see?
Well it lets you see a lot of things such as:
- How many total visitors do you get,
- Where they are coming from
- How long do they spend on your website
- Which of your pages they are visiting most
- Age
- Gender
- General Location
- And much more!
So having a website but NOT having Google Analytics is like driving a cruise ship with a blindfold on. You have no idea where you're going with it and will likely go in circles without ever reaching your desired destination. Especially if that destination = an online income.
So how does Google Analytics work?
Well, let's say I have a website. And the main goal of this website is to sell a product or maybe promote some kind of service, and then finally, get paid. Let's say I am running ads for my website on Google, Instagram, YouTube, and Facebook
Now once I install Google Analytics, I will get a special code that will be inserted into my website to help with tracking. And don't worry, you don't need to know any coding whatsoever to get this up and running. Just click here to watch my step-by-step video on How to Install Google Analytics to WordPress: That code will then track where my website visitors are coming from so that I can see which ad or which platform is generating the most to the least traffic.
3) Google PageSpeed Insights
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.
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URL: https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience - but has a more limited set of metrics. See How To Think About Speed Tools for more information on the two types of data.
4) Google Trends
A free website created and managed by Google that shows current trending topics and trending topics over time.
Google Trends is a tool provided by Google that shows you trending searches, trending topics, search queries, trending news, search volume history, trending topics by geographic area, and more. It is great for Marketers who want to find what is currently popular, real-time trends, and daily trends. In addition, it can be used to find popular topics and search terms.
URL: https://trends.google.com/trends/
Our mission is to organize the world’s information and make it universally accessible and useful.
- Find Trending Searches: View trending searches, View real-time searches, View searches by category
- View Topic and Search Term Trends: View topics and search terms' interest over time, interest by location, related topics, and related search queries.
- Compare Topics and Search Terms: Compare search volume and interest by location.
- Find Rising Queries and Top Queries: View the top search queries related to a specific topic or search term.
- View Trends Related to Top Stories: Break down a specific trending topic to find additional details.
- View Trends by Year Back to 2003:Find trending topics and searches from previous years all the way back to 2003.
- Set-up Google Trends Subscriptions: Receive weekly or monthly automated emails about trending topics, search terms, or topics.
5) Google Ads Keywords Planner
Learn how to use the Keyword Planner in Google Ads, including a summary of the metrics and dimensions in the Keyword Planner, how to add keywords to your campaigns, and why you might not see a full set of data in the tool.
The Google Ads Keyword Planner is the perfect way to research potential keywords to use in your campaigns and ad groups. You can start by entering up to 10 initial terms to begin your keyword research.
URL: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
You will then be presented with keyword suggestions, along with metrics and other details that can help you decide if each suggestion is worth targeting (or not). To make full use of the Keyword Planner in Google Ads, you will need to enter billing details for the account and have an active campaign. If you don't, then you won't see precise data in the tool.
6) Google My Business
What is Google My Business and how does it work?. This is a very common question for local business owners who are just starting out and want to promote their business online. While Google My Business is, in my opinion, the most effective tool to get new customers, it can also be fairly confusing if you've never used it before.
This video gives you an overview of what Google My Business is, and how it can work for your business, and also includes the basic first steps to set up your very own Google listing.
URL: https://www.google.com/intl/en_in/business/
7) Google AdSense
Watch this short video to learn how AdSense can help you earn money from your site. Informing, advising, storytelling creating content your audience loves takes time. Making it profitable shouldn't.
That's where Google AdSense comes in. With AdSense, trusted advertisers show their ads on your site, creating revenue for you from the content you make. That's revenue for you to keep creating great content and take your business to the next level.
URL: https://www.google.com/adsense/start/
8) Google Ads
To understand how Google Ads works, It’s important to understand how Google works. With Google, it always starts with a person. This person has a thought/idea and they have a question that they want to search on Google. When people search on Google, they want to find the answer to something.
This is the opportunity to show your product, to show the solution that your company has to this person’s problem. Within Google, there is what’s called Organic Results. These are the things that Google puts in the search results for free because it is high-quality content and Google knows that they are going to provide a solution. What Google posts on the top of the search results are Paid Ads. The way to get to this spot is through the Google Ads platform.
URL: https://ads.google.com/intl/en_in/home/
The benefit of using Google Ads is it accelerates your results. The way it works is that you would tell Google that you want your ad to be on top of the search results of a certain keyword. A keyword is whatever someone searches on Google. Google, in turn, wants to be paid for this. You will tell Google that I will give you $1.00 every time someone clicks on my ad. You don’t pay unless someone clicks on your ad.
9) Google Alerts
A Google Alert is a customized Google search that is going to automatically send search results to you. So, think, when someone mentions your brand name or specific phrases, you’re going to get an alert.
Head to google.com/alerts. If you have a Gmail account and you’re already signed in, you’ll already have your email linked. If not, you can sign in from this page. If you don’t have a Gmail account, you can still use Google Alerts.
Here is what your page will look like - very similar, you’ll just fill in the email you’d like the alert to go to.
10) Google Tag Manager
Learn how to quickly get started with Google Tag Manager in this tutorial. You will walk through the steps to create your account and container, how to add Google Tag Manager to your website, and how to add your very first Google Analytics tag.
let's get started to start we need to log into Google Tag Manager and then select Create an Account a Google Tag Manager account is like a folder.
URL: https://tagmanager.google.com/
if we're just looking out for a single website for one company then we just need to have a single account or folder however if you're going to be managing tags for different companies then you should create a separate account for each company.
if you're already familiar with Google Analytics then you'll want to create a separate Google Tag Manager account for each Google Analytics account just remember that each Google Tag Manager account is used to track websites for one individual company.
5 TOOLS That Help and Improve Your CONTENT
1) Website.grader.com
Website Grader analyzes your website to discover what it does well and flags the areas where its results could be improved to benefit more from search traffic.
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URL: https://website.grader.com/
It analyzes your site for:
- Site Performance
- Search Engine Optimization
- Mobile Friendliness
- Security
How does Website Grader work?
This tool works as a website checker. It uses a crawler to scan your site's home page and give you recommendations on how to improve your site based on the crawl.
The steps to scan your website are:
- Enter the URL for your website, e.g. www.yoursite.com or yoursite.com, in the "Website" field.
- Add your email address in the "Email" field.
- Click "Get Your Score"
- Wait a few seconds and receive/review your grade.
2) Google Analytics
Google Analytics is an awesome plugin that allows you to track & analyze all of your website traffic. And "Traffic" is just another word for the visitors to your website. For full info on Google Analytics click here.
3) Hubspot
Website Grader, HubSpot's original free marketing tool, has hit a new milestone, grading over 2 million website URLs. The tool hit the 1 million mark just 7 months ago in June 2009.
Website Grader measures the marketing effectiveness of a website and provides an inbound marketing score (on a scale of zero to 100) that incorporates website traffic, SEO, the blogosphere, social media, and other inbound marketing factors. It also provides some basic advice on how the website can be improved from a marketing perspective and helps people understand how their site is faring against their competition.
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URL: https://www.hubspot.com/
Website Grader was built in the early days of HubSpot, launching in February 2007. The tool was initially created as a way to generate buzz, organic/viral traffic, inbound links, and leads for HubSpot's inbound marketing software, thus creating a useful tool for the sales process.
4) Heat mapping and A/B testing
I'm going to be talking about a/b testing specifically in product design bee testing is also popular marketing but we are going to focus on its applications in product design bee testing also known as split testing is when you compare two versions of a design to see which one performs better, in essence, it's an experiment where you send different versions to different users to see which one meets an expected goal.
What is A/B testing? In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as: why should businesses conduct A/B testing? Or how do you perform an A/B test?
A/B testing aims to determine not only which technique performs better but also to understand whether the difference is statistically significant.
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